In today’s world, we’re dealing with ever expanding multi-device multi-screen multi-service ecosystems across multiple channels. Most of these ecosystem profiles have their own user behaviours, user needs, interaction models and design patterns. As design leaders, is there something we can do to better understand the complexity of that big picture? In this half day workshop you’ll learn about the importance of initially focusing your design practice on the overall service ecosystem rather than the small design details that are a byproduct of the constant switching of products and channels.
Being able to identify and apply the right lenses to an ecosystem map can become a key sensemaking tool in understanding its service dynamics and shaping the overall business and customer experience strategy of your company. You’ll also learn that alongside solid research, facilitation and collaboration are the other key ingredients to the success of an ecosystems mapping exercise.
Cornelius Rachieru is the founder of Canadian UX consultancy Ampli2de Inc., where he explores his fascination with the politics of design while leading enterprise-scale experience and service design projects.
Over the past 15 years, he managed a number of large UX teams as UX practice leader at Deloitte Canada and Shaw Communications, and has worked in a wide range of industries, from technology to financial services, healthcare, entertainment, enterprise risk management and law.
He is also Founder, Co-chair and Creative Director of the popular CanUX conference, Canada’s largest and longest running annual UX event. A self proclaimed night owl (he is originally from Transylvania), Cornelius loves red eye flights and is a nomad at heart.You can reach him on twitter @corneliux.