26-28 Sept.

EuroIA 2019




is our theme

With the advent of Machine learning and artificial intelligence the ethical discourse around the role of designers and IA practitioners has been drastically changing, asking for more accountability in the design of digital products and demanding new ways to assess and measure the explicit and implicit consequences of our work.

In our practice we used to measure ROI in terms of increased engagement, loyalty or satisfaction. Metrics reassure investors and managers, but do they actually speak about the impact of our design? What are the unmeasurable metrics that we should push forward in this new era of product development?

What do we need to hold ourselves accountable for?


Welcome to Riga

After traveling through Europe for the past 15 years, for its 2019 edition EuroIA goes to Riga, the capital of Latvia, for the first time.
EuroIA 2019 will take place at Radisson Blu Latvija Conference & Spa, easily accessible in Riga’s city centre.
Radisson Blu Latvija Conference & Spa, Elizabetes 55 LV-1010 Riga, Latvia +371 677 72222

EuroIA 2019 Co-chairs

Clementina Gentile

Alex Boamfa


Martina Hodges-Schell


EuroIA 2019 is also on Medium, Twitter, Facebook, Instagram, and LinkedIn. And you can sign up to our newsletter and receive updates. For help, ping the co-chairs : Clementina, Alex or Martina or drop us a line at info (at)