20 min talk
Design research insights can suffer a short shelf-life if they aren’t designed to survive within an organisation's culture. This observation made Alisan Atvur investigate why some design research deliverables and activities seemed to drive innovation better than others. In this session, Atvur shares real-world examples and scenarios where research deliverables and activities accidentally sabotaged the value of the design research work.
Design research insights can suffer a short shelf-life if they aren’t designed to survive within an organisation's culture. This observation made Alisan Atvur investigate why some design research deliverables and activities seemed to drive innovation better than others. In this session, Atvur shares real-world examples and scenarios where research deliverables and activities accidentally sabotaged the value of the design research work. The presentation concludes with a practical framework for ensuring design research deliverables can survive within the organisation.
Alisan Atvur is a senior user researcher leader at Novo Nordisk A/S, an advisor to the Copenhagen Institute of Neurocreativity, a guest editor of Touchpoint - The Journal of Service Design, and the founder of Atvur+, a boutique design strategy and education firm. His work in design and strategy has influenced products and services that have been used by millions of people in North America, Asia and Europe. Before moving to Copenhagen, Alisan held senior design positions at award-winning firms such as Frog, InReality and Propelland.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.
EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.
EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.
Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00
The following sponsors have already committed to EuroIA 2017:
Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.
FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.
User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.
Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.
Proto.io is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.
Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.
Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.
GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.
Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.
Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.
Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.
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