EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 15:50

What's the Point of IA? It Depends. But Here's a Framework for Finding Out

Dan Ramsden

20 min. talk
The framework is based on two main categories – Designs and People. User centred design rightly focuses us on ‘end-users’. But projects succeed when we’re able to work with other disciplines – sharing initial ideas, building a shared understanding and a ubiquitous language – working from abstract concept through to the audience experience. This framework helps you identify design challenges at different stages in that evolution – and suggests steps to create architecture to underpin that stage.

In this talk I’ll share a framework for defining the most valuable thing for an IA to focus on at any one of nine stages in a project or product evolution.

The framework is based on two main categories – Designs and People. User centred design rightly focuses us on ‘end-users’. But projects succeed when we’re able to work with other disciplines – sharing initial ideas, building a shared understanding and a ubiquitous language – working from abstract concept through to the audience experience. This framework helps you identify design challenges at different stages in that evolution – and suggests steps to create architecture to underpin that stage.

It’s been designed to help you to consider the people involved at any stage of a project or service. The information architect (or UX designer) can then think about the fidelity, practicality, connectedness and architecture required to deliver the concept or design to the identified people.

One strength of the model rests in it’s ability to help with the understanding, description and decision making during a project, as well as the design of the “finished” architecture of a product or service. It’s a sort of ‘meta’ tool – helping an IA to architect the project as well as the product or service.

It can be used to map the evolution of a concept from the idea stage through to a launched product or service. You can use this framework as a diagnostic to answer the question ‘what’s the most valuable thing the IA should be doing now.’ It helps in project planning, resource planning and heuristic evaluation.

What's the point of information architecture? I’ll tell you. And I’ll show you a framework for planning, developing, describing and deciding on the architecture required to (ultimately) architect and design complex networked systems and services.

 

Dan Ramsden

As Creative Director for UX architecture (UXA) at the BBC, Dan leads a team of IA specialists. He’s responsible for defining the professional practice of UXA at the BBC and ensuring that the organisation is creating information architecture that delivers the best possible experiences to its editors and audiences. Dan has previously worked for agencies and ran a theatre company. He now designs labels, vocabularies, URLs, navigation, strategies and processes. He lives just outside Sheffield (UK) with a wife, a child and a cat called Rosa.

Scheduled on

 
14:55 - 15:40
Design the Mindset Shift
Andrea Picchi
15:50 - 16:10
Design Adoption: A Framework to Manage Change-by-Design
Daniele De Cia and Andrea Violante
For many years our customers asked for top-notch projects. Off-late the requirements go beyond designing services and products. Today design is recognised as an essential asset. That’s why it needs to be seeded into the organisation to become a sustainable and durable process. Nonetheless change is scary and the inception is never easy. In order to manage the change we have been crafting a mix of projects, products, courses and mentorships that seed and sustain design into the organisation to empower people, both inside (employees) and outside (customers). We call it Design Adoption.
What's the Point of IA? It Depends. But Here's a Framework for Finding Out
Dan Ramsden
The framework is based on two main categories – Designs and People. User centred design rightly focuses us on ‘end-users’. But projects succeed when we’re able to work with other disciplines – sharing initial ideas, building a shared understanding and a ubiquitous language – working from abstract concept through to the audience experience. This framework helps you identify design challenges at different stages in that evolution – and suggests steps to create architecture to underpin that stage.
16:10 - 16:40
Coffee break
 
16:40 - 17:00
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org