28-30 Sept.


Thursday, 28 Sept. 17:55

Tips from an IA Newbie: 7 Things I Learned

Rob Scott

8 min. lightning talk
Right now, there are thousands of potential IAs working away in unrelated jobs that don’t fully exploit their brain’s natural ability to make meaningful connections and build elegant structures. I know this, because I was one of them.

Right now, there are thousands of potential IAs working away in unrelated jobs that don’t fully exploit their brain’s natural ability to make meaningful connections and build elegant structures. I know this, because I was one of them.

In our ever-changing world, the practices of UX Design and Information Architecture are becoming more relevant every day. As time goes on, we’re going to need a bigger supply of IA brains to design and maintain the digital spaces of the future. Once we find these people, how might we nurture their natural abilities to meet the demand?

Realising I thought like an Information Architect was just the first step. Moving jobs into a large and complex organisation meant I had to adapt my thinking and change my working practices to truly become an Information Architect. Ultimately, this is necessary for anyone that wants to be effective in an environment of many screens, systems and stakeholders.

This talk will share seven of the lessons I learned in my first year as a professional IA, and give you an anchor point for your own challenges - especially if you're new to the field or supervising a team of budding IA specialists in your organisation. By identifying and encapsulating feelings that we all encounter in our professional work, it will also empower you to leapfrog roadblocks (or at least find an appropriate detour).


Rob Scott

Rob Scott is a User Experience Architect at the BBC, currently working to describe the Information Architecture of the BBC's Global Experience Language (GEL). He previously worked on products for internet-enabled big screen devices, including the pre-Rio Olympics refresh of the Red Button+ service. Prior to the BBC, he spent 7 years with a niche provider of meaningful travel experiences, constructing the IA for CRMs, flight booking and event management systems. He also co-organises the VR Manchester Meetup and will happily talk about 'presence' for hours if you let him.

Scheduled on

17:00 - 17:45
17:55 - 18:45
Lightning Talks
19:00 - 00:00
Thursday evening social event (details to be announced)


About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00


Our sponsors

The following sponsors have already committed to EuroIA 2017:

FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.

User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at)