20 min talk
In physical design, the topic of affordance is always close at hand - it encompasses the cues we pick up from the objects and spaces we encounter that tell us how to use them. A knob means turn; a cord means pull; a handle means 'hold me here'. Affordance is hugely functional, made up of patterns and muscle memory, but tells us little about how a person feels when pulling a cord or turning a knob.
In physical design, the topic of affordance is always close at hand - it encompasses the cues we pick up from the objects and spaces we encounter that tell us how to use them. A knob means turn; a cord means pull; a handle means 'hold me here'. Affordance is hugely functional, made up of patterns and muscle memory, but tells us little about how a person feels when pulling a cord or turning a knob. So, what about emotional affordance? How do we create spaces, physically and digitally, for people to feel creative or calm or energised or secure? We do this with our personal spaces, making them bespoke to our own needs everyday, but what happens when we’re designing for a space occupied (or even shared) by many users? When we need to account for the varying needs and motives and desires of our audience all at once. In an office, for example, you have the managing director that wants peak productivity, and the designer who needs space to think, and the producer who needs defined spaces for quick huddles and formal presentations. How do we go beyond functional affordance and create emotional affordance in these shared physical spaces? And what can we learn that applies to the spaces we create for the World Wide Web?
In this talk, I will explore these topics through my experience planning and designing the AnalogFolk New York office. Leveraging my experience designing digital spaces, a great love of design, and expert notions from the likes of IDEO and Ilse Crawford on fostering innovation and emotion in physical spaces, I will share how I tackled the enormous challenge, and what it taught me about creating authentic, enjoyable, emotive experiences online.
Anna Farrell is an award-winning UX Lead in New York City. Over the past several years she has led interactive work for brands, including Delta Air Lines, Coach Inc., PriceWaterhouseCoopers, Nike, Clif Bar, and HSBC at several agencies, including Wieden+Kennedy, Droga5, and AnalogFolk. She has always harboured a deep love of design in all of its forms, and a passion for finding ways to connect human beings with experiences that honestly move them. She continues to foster her passion in her new project - farrell + daughters - exploring the intersection of UX and interior design through renovating her pre-war Brooklyn apartment.
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.
EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.
EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.
Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00
The following sponsors have already committed to EuroIA 2017:
FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.
User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.
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