EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 16:00

Heard and Not Seen : Exploring a Transition from Graphical to Linguistic UI

Jennifer Williams

45 min talk
Conversational interfaces have created a new paradigm that will alter how we interact with our environment and how we design information spaces. In Europe, voice based digital assistants such as Amazon’s Alexa and Google’s Digital Home are gaining in popular use while neural networks are enabling a burgeoning of human-like chatbots. In China, chatbots are routinely used for an array of tasks and services including taking online payments.

Slides from the talk

Conversational interfaces have created a new paradigm that will alter how we interact with our environment and how we design information spaces. In Europe, voice based digital assistants such as Amazon’s Alexa and Google’s Digital Home are gaining in popular use while neural networks are enabling a burgeoning of human-like chatbots. In China, chatbots are routinely used for an array of tasks and services including taking online payments.

Graphical interfaces allow us to follow complex paths through information, compare, scan-read and manage large amounts of information quickly. With voice interfaces, we are missing these visual cues, limiting us to simple tasks. If we can move beyond these limitations, conversational interfaces can offer a completely natural experience, allowing users to access information and services without considering technology or adapting to different interfaces.

How should we approach design without graphical interfaces and architect conversations? How can we move beyond the current limitations? If voice interfaces become the norm, how will our information spaces need to adapt? And will this affect how we behave?

This talk will explore answers to these questions, starting with available technologies and giving real examples to show the possibilities and limitations of conversational interfaces. It will offer a framework and practical tips for designing voice commands and chatbots based on first-hand experience. Finally, it will paint a picture of near-future possibilities, where voice interfaces seamlessly connect with ubiquitous ‘single-serve’ screens that are melded into our physical environment and show highly contextualised information. Where voice interfaces are built into our everyday appliances and where we can speak naturally to our physical surroundings and expect human-like responses.

 

Jennifer Williams

Jen Williams heads up the UX team at POKE, a creative digital agency in London, where she has led the experience design of products and services for global brands in retail, financial services, tech and entertainment. Previously, she was at LBi where she worked on the redesign of websites for Lloyds TSB and Virgin Atlantic. She has an interest in branded experiences and how UX design can take advantage of new technologies.

Scheduled on

 
15:20 - 15:40
15:40 - 16:00
Coffee break
 
16:00 - 16:45
Heard and Not Seen : Exploring a Transition from Graphical to Linguistic UI
Jennifer Williams
Conversational interfaces have created a new paradigm that will alter how we interact with our environment and how we design information spaces. In Europe, voice based digital assistants such as Amazon’s Alexa and Google’s Digital Home are gaining in popular use while neural networks are enabling a burgeoning of human-like chatbots. In China, chatbots are routinely used for an array of tasks and services including taking online payments.
Design Adoption: A Framework to Manage Change-by-Design
Daniele De Cia and Andrea Violante
For many years our customers asked for top-notch projects. Off-late the requirements go beyond designing services and products. Today design is recognised as an essential asset. That’s why it needs to be seeded into the organisation to become a sustainable and durable process. Nonetheless change is scary and the inception is never easy. In order to manage the change we have been crafting a mix of projects, products, courses and mentorships that seed and sustain design into the organisation to empower people, both inside (employees) and outside (customers). We call it Design Adoption.
16:55 - 17:15
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Tobii Pro, being a world leader in eye tracking products and services, helps business and science professionals gain valuable insights into human behaviour. Our innovative and high-quality eye tracking solutions capture human behaviour in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli..


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.


Proto.io is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.


Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.


Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.


GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.


Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.


Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.

Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org