EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 09:00

Feelings Not Facts: Creating Empathy with Role Playing Techniques

Lutz Schmitt

4 h. hands-on workshop
Experience Design and its research aspects are well defined and can look back on a long scientific tradition. We measure interactions, we observe people, we draw conclusions and finally the product or service will be changed accordingly. This all is valid and valuable, but comes with one flaw: We may learn, what feelings they had, but we still don’t know how it feels to be the user or customer.

Experience Design and its research aspects are well defined and can look back on a long scientific tradition. We measure interactions, we observe people, we draw conclusions and finally the product or service will be changed accordingly. This all is valid and valuable, but comes with one flaw: We may learn, what feelings they had, but we still don’t know how it feels to be the user or customer.

So, while we regularly sympathise with our clientele, we fail on building true empathy. That’s bad, as really “walking in the shoes of others”, dramatically shifts perception beyond all things measurable and gives deep insights to motivations and actions.

This workshop aims at adding techniques to create empathy to your UX tool-set, so that you will be able to introduce a completely other way of understanding your users or customers.

The workshop introduces you to role play and acting techniques, that are easy to learn. Yes, we will play theatre! But we won’t play along a full script, but will do Live Action Role Play (LARP). If you don’t know, what this means, just think Impro-Theatre. Besides the basic actor’s training, you will learn to set up small scenes and plays, and how to create a flow, that actually will let you glide into the emotions, thoughts and motivations of another person. And this will be a hell lot of fun, too!

Of course, the workshop is highly interactive, so you are invited to move, wave, shout, laugh, smile and argue a lot. This is an inclusive workshop – come as you are, but bring curiosity, comforting clothing and shoes, and a silly hat.

The workshop is suitable for: Everybody involved in UX / CX / Service Design, especially during ideation and creation. Any professional level welcome.

 

Lutz Schmitt

Lutz Schmitt plays Live Action Role Play since the late 1990s. He attended dozens of LARPs, played hundreds of roles, has written, co-directed or organised two handful of LARP events, as well. He laughed, cried and died many times.

Teaching this workshop is connecting his long-time hobby with his professional life. Besides this, he is a designer, Information Architect and consultant. He is Earning money this way since the late 1990s. Graduated as Designer.

Currently working as Head of Consulting Unit Interaction for nexum AG. Calls himself a professional dilettante. Believes that design is invisible. One lifetime goal is to prepare food, that will move someone else to tears of happiness. Not reached yet.

Scheduled on

8:30 - 09:00
God morgon... Registration... Coffee... Conversation.
 
09:00 - 13:00
Workshops
Adaptive Content
Modelling Adaptive Content for Multiple Channels
Noz Urbina
As users are bombarded with words, videos, images, and messages on every screen and device, they go to greater lengths to avoid “noise” on the line. They want only the most relevant content. Therefore, only the most personalised, even context-specific content will get through. However, organisations need to meet these user demands on an ever diversifying array of target devices and channels.
Empathy & Experience
Walking Through Information: Making Sense of Multiple Information Spaces in the Same Place
Alastair Somerville
Physical architectures and digital architectures now interplay in complicated ways that users can find overwhelming. The clarity that designers create in individual products is lost in the criss-crossing of apps, sites, signs, furniture and products that people encounter as they move through their own homes, buildings and cities. How do we, as information architects, recognise such needs and build structures that enable people to understand and adapt in an attention-seeking environment?
Empathy & Experience
Feelings Not Facts: Creating Empathy with Role Playing Techniques
Lutz Schmitt
Experience Design and its research aspects are well defined and can look back on a long scientific tradition. We measure interactions, we observe people, we draw conclusions and finally the product or service will be changed accordingly. This all is valid and valuable, but comes with one flaw: We may learn, what feelings they had, but we still don’t know how it feels to be the user or customer.
Adaptive Content
Rapid Prototyping of Adaptable Digital Places with Container Based Information Architecture
Konstantin Weiss and Koen Peters
Let's build an IA for adaptable and expandable digital places within hours. This workshop teaches the principles and methods of Container Based Information Architecture. It is based on the idea of putting content and interaction into containers, out of which digital places like websites or apps are built. The containers can be reordered, reappear, or adjust their appearance and function based on the place's context.
13:00 - 14:00
Lunch
 
14:00 - 14:45
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org