EuroIA
2017
Stockholm,
28-30 Sept.

 

Saturday, 30 Sept. 14:00

Escaping the Echo Chamber: The User Experience of Data-driven Personalisation

Mathias Wrba

45 min talk
Personalisation can be an explicit element of an interaction where a user sets preferences or adjusts parameters to his liking, but in recent times a new trend of implicitly personalised experiences has emerged. This opens up possibilities to find relevant content and functionality faster and with more ease, but at the same time there is a risk involved concerning the transparency of the experience.

Personalisation can be an explicit element of an interaction where a user sets preferences or adjusts parameters to his liking, but in recent times a new trend of implicitly personalised experiences has emerged. This opens up possibilities to find relevant content and functionality faster and with more ease, but at the same time there is a risk involved concerning the transparency of the experience.

When personalisation is data-driven and based on algorithmic machine-learning processes including methodologies like collaborative filtering there is a danger the underlying principles that shape an experience are blurred and that control is shifted away from the user towards self-optimising systems beyond his reach.

The current debate around fake news, the results of the last US presidential elections and the rise of a cultural and political divide in western societies is at least in part attributed to so called echo-chamber or filter bubble effects. These are created self-amplifying systems which optimise experiences based on the business goals (e.g. click-through-rates) of the companies providing said experiences. This poses questions on a human-computer-interaction but also on a society level.

Approaching the field of personalised recommendations with a human-centered mind- and toolset can help tackle some of these issues. Working on several projects in this area, mainly in the field of public-broadcasting, me and my colleagues were able to come to a better understanding of the effects of personalisation on user experiences and develop strategies and tactics to make solutions in this field not only more efficient and reasonable but also more humane. I would be happy share these experiences and learnings with you.

 

Mathias Wrba

Besides working as a film critic, DJ, video-store clerk and scriptwriter Mathias „Hias“ Wrba has over 15 years of experience in thinking about, designing and engineering digital products and services.

Currently he is a freelancer based in Munich and supports companies and organisations with questions relating to usability engineering, UX Strategy and interaction design. He is also a certified SCRUM master.

Scheduled on

 
09:00 - 13:00
Workshops
New Interfaces
Giving Voice To Your Voice Designs
Cheryl Platz
Core IA
Diagrams, Maps and Models
Dan Ramsden
Adaptive Content
Rapid Cross-channel Prototyping
Andrea Resmini
Design Slam
Design Slam
Eric Reiss​, and more!
13:00 - 14:00
Lunch
 
14:00 - 14:45
Escaping the Echo Chamber: The User Experience of Data-driven Personalisation
Mathias Wrba
Personalisation can be an explicit element of an interaction where a user sets preferences or adjusts parameters to his liking, but in recent times a new trend of implicitly personalised experiences has emerged. This opens up possibilities to find relevant content and functionality faster and with more ease, but at the same time there is a risk involved concerning the transparency of the experience.
The Futures We Want: Architecting Reality
Kaleem Khan
We are in the midst of fundamental systemic changes to our society, culture, and civilisation. The signals are all around us: Algorithms, artificial intelligence, data, sensors, autonomous robots, and ubiquitous, immersive computing
14:50 - 15:10
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org