EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 14:00

Designing with Academic Concepts: The Example of Trajectories

Raphael Velt

45 min talk
Human-Computer Interaction (HCI) academic researchers and performance scholars, building upon the study of mixed-reality performances have proposed the concept of “Interaction trajectories” as a way of designing user journeys in complex experiences. So far, there’s very little evidence that their ideas have had any impact on professional UX or IA design practice.

Human-Computer Interaction (HCI) academic researchers and performance scholars, building upon the study of mixed-reality performances have proposed the concept of “Interaction trajectories” as a way of designing user journeys in complex experiences.

So far, there’s very little evidence that their ideas have had any impact on professional UX or IA design practice. This isn’t just a question of communities ignoring each other: trajectories have been discussed in a previous edition of this conference, and they’re similar to other concepts that Information Architects are familiar with, such as customer journeys, service design, or cross-channel ecosystems.

Being both an academic and a UX designer, I have tried to actually “use trajectories” in a real-world project by integrating them in the design of a mobile app for a local music festival. I discuss the challenges of using academic concepts in practice and I present the model of an iterative design process powered by trajectories.

 

Raphael Velt

After a working as a broadcast systems engineer in the TV industry and then as a UX designer and web developer, Raphael Velt has spent the last few years as a researcher in Human-Computer Interaction and PhD student at the Mixed Reality Lab at the University of Nottingham. His thesis, about to be completed, explores how interaction designers can appropriate HCI theory to design better cross-media services.

Scheduled on

 
09:00 - 13:00
Workshops
13:00 - 14:00
Lunch
 
14:00 - 14:45
The Hidden Persuaders of the Digital Age
Per Axbom
Today many of the same techniques that Packard warned about sixty years ago in his classic "The Hidden Persuaders" are being used without hesitation to persuade users of digital products to subscribe, click, scroll, buy, invite and more. The same people who claim a user-centric mindset have no second thoughts when using learnings from psychology to obviously steer users towards desired behaviours.
Designing with Academic Concepts: The Example of Trajectories
Raphael Velt
Human-Computer Interaction (HCI) academic researchers and performance scholars, building upon the study of mixed-reality performances have proposed the concept of “Interaction trajectories” as a way of designing user journeys in complex experiences. So far, there’s very little evidence that their ideas have had any impact on professional UX or IA design practice.
14:55 - 15:40
Design the Mindset Shift
Andrea Picchi
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org