EuroIA
2017
Stockholm,
28-30 Sept.

 

Thursday, 28 Sept. 17:55

Designers Dilemma: The Greater Impact of Our Work

Kajsa Westman

8 min. lightning talk
When ideas and products are successful, they have impact. At the beginning of the last century, Thomas Midgley, jr was a great innovator. He made impact. He made car engines smoother and refrigerators safer – unfortunately, these achievements were gained from adding lead to gasoline and freon to fridges. The impact of his innovations were arguable positive in the short term, but leaves us with both atmospheric lead and a hole in the ozone layer a century later.

When ideas and products are successful, they have impact. At the beginning of the last century, Thomas Midgley, jr was a great innovator. He made impact. He made car engines smoother and refrigerators safer – unfortunately, these achievements were gained from adding lead to gasoline and freon to fridges. The impact of his innovations were arguable positive in the short term, but leaves us with both atmospheric lead and a hole in the ozone layer a century later.

Today, products are often less tangible than cars and fridges - it's digital products and services that influence the core of our being. As professionals (in the relatively new field) of digital experiences we design for new habits, and our designs changes behaviours. We address important needs, but not the ecosystems our designs end up in.

In this talk we’ll share perspectives and cases of working with emerging design qualities in the digital industry. How might we address longevity of digital/physical products, social sustainability, and healthy behaviours in the experiences we’re designing? Since great experiences tend to be addictive, we need awareness of the kicks we’re creating.

 

Kajsa Westman

Kajsa Westman is a UX designer specialised in connected products and homes. With a master degree in Industrial Design and notable industry recognition, she has been working professionally in the design field since 2009. Her work has brought her around the world and across disciplines; from designing setup and installation, home appliances, public phone booths and wearable products. To doing in-field research and future-of products. The combination of her background in industrial design, concept development and current UX Design, has given her a broad perspective to understand practicalities and users experiences of both physical and digital interactions.

Scheduled on

 
17:00 - 17:45
17:55 - 18:45
Lightning Talks
 
19:00 - 00:00
Thursday evening social event (details to be announced)
 
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org