EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 14:55

Design the Mindset Shift

Andrea Picchi

45 min. talk
Organisational change and mindset shift is a human-centered problem. Unfortunately, while the adoption of design thinking has been widely debated inside the design and business community, very few groups had approached the change and adoption process with a human-centric approach.

Organisational change and mindset shift is a human-centered problem. Unfortunately, while the adoption of design thinking has been widely debated inside the design and business community, very few groups had approached the change and adoption process with a human-centric approach.

Furthermore, the strategies deployed had not adequately addressed the formalisation of an integrated framework that is able to consider both individual and collective psychological requirements with the goal of ensuring a deep and permanent mindset shift while scaling the organisational change across the organisation.

This session addresses the issue of defining a framework and a strategy, supported by psychology findings and corroborated by direct experiences, that is able to trigger, support, and establish a permanent mindset shift at scale emphasising the human and organisational implications that a change of this magnitude implies.

Specifically, we will introduce the Mindset Adoption Model I have defined, and the strategy I have deployed to achieve permanent organisational change with the goal of embedding design thinking, design doing, and design culture inside the company's DNA.

Furthermore, we will illustrate some of the qualitative and quantitative aspects of it, and juxtapose them against the most common misconceptions and pitfalls, in order to reveal the previously misunderstood connections between organisational change and human and environmental change agents.

We will also argue that promoting and supporting organisational change is an adaptive challenge that requires counter-intuitive timings in order to support all the parties involved through an inevitable state of disequilibrium.

In conclusion, deconstructing the organisational change process from a human-centric perspective and interpolating knowledge from psychology, management and leadership, we will be able to shed new light on the challenge fostering creative confidence promoting behaviour change at scale in both designers, and non-designers' minds.

 

Andrea Picchi

Andrea Picchi is a designer with a cognitive psychology and computer science background. With more than 20 years of experience in UX-UI, product and service design field, in the past 10 years, he has been leading teams and personally contributing to the creation of integrated omnichannel experiences.

He had worked with, and for, companies like Apple, Google, Samsung, Nokia, but also Virgin Media, Ryanair and currently Sony Mobile.

While remaining focused on the craft of experience design, in the past years Andrea also dedicate himself to the challenge of adopting, nurturing, and scaling a design mindset inside an organisation.

Scheduled on

 
14:00 - 14:45
14:55 - 15:40
Heard and Not Seen : Exploring a Transition from Graphical to Linguistic UI
Jennifer Williams
Conversational interfaces have created a new paradigm that will alter how we interact with our environment and how we design information spaces. In Europe, voice based digital assistants such as Amazon’s Alexa and Google’s Digital Home are gaining in popular use while neural networks are enabling a burgeoning of human-like chatbots. In China, chatbots are routinely used for an array of tasks and services including taking online payments.
Design the Mindset Shift
Andrea Picchi
Organisational change and mindset shift is a human-centered problem. Unfortunately, while the adoption of design thinking has been widely debated inside the design and business community, very few groups had approached the change and adoption process with a human-centric approach.
15:50 - 16:10
Design Adoption: A Framework to Manage Change-by-Design
Daniele De Cia and Andrea Violante
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org