EuroIA
2017
Stockholm,
28-30 Sept.

 

Friday, 29 Sept. 16:00

Design Adoption: A Framework to Manage Change-by-Design

Daniele De Cia and Andrea Violante

45 min talk
For many years our customers asked for top-notch projects. Off-late the requirements go beyond designing services and products. Today design is recognised as an essential asset. That’s why it needs to be seeded into the organisation to become a sustainable and durable process. Nonetheless change is scary and the inception is never easy. In order to manage the change we have been crafting a mix of projects, products, courses and mentorships that seed and sustain design into the organisation to empower people, both inside (employees) and outside (customers). We call it Design Adoption.

For many years our customers asked for top-notch projects. Off-late the requirements go beyond designing services and products. Today design is recognised as an essential asset. That’s why it needs to be seeded into the organisation to become a sustainable and durable process. Nonetheless change is scary and the inception is never easy. In order to manage the change we have been crafting a mix of projects, products, courses and mentorships that seed and sustain design into the organisation to empower people, both inside (employees) and outside (customers). We call it Design Adoption.

Our talk will focus on aforementioned approach through our journey in the toughest terrain for UXD: Industrial Automation, that is companies which sell services and machines for mass-market manufacturing. In this sector, the acknowledgement of UX value is low and resistance to change-by-design is high. Think of these B2B Industrial companies like your toughest clients. But less flexible. And more protective. And much worse. Nonetheless, the opportunity for digital innovation is higher than in most fields. These companies are striving to deliver IoT services, integrating machines with connected devices like AR/VR glasses, wearables... Indeed, they’re creating a multi-channel infrastructure with challenging constraints (worker-safety, ergonomics, cyber-security...): the so-called Industry 4.0. Design Culture has a key role in it. Its multidisciplinary approach is able to connect people inside and outside the companies to co-create revolutionary digital services.

To help our narrative, we’ll use “Frankenstein Case-Study” which has the best (or worst!) parts of our clients.

The talk attendees can experience a new approach to design management. It’ll give them tools and perspectives about design sustainability and change-by-design management in their client’s or their own organisation. They can include key-learnings from this approach right into their work. Lastly, they can find new opportunities in this untapped field.

 

Daniele De Cia and Andrea Violante

Daniele De Cia

Daniele De Cia is a UX designer who has been working in ICT and Industry domains for more than 15 years and on more than 300 projects, supporting and helping designers and managers in introducing UX design and design thinking into big industrial companies as well as in agile startups.

He’s the founder and CEO of NiEW, a design firm based in Modena, Italy. NiEW strives everyday to spread Design Adoption within companies and organisations.

Andrea Violante

Andrea Violante is an Information Architect who has been working in ICT, FinTech and Industry sectors. He has been working on more than 150 projects in the last five years, focusing on bringing design into companies as a strategic asset. He is a former board member of Architecta, the Italian IA Association, and he was the local leader of WIAD 2015 in Bologna.

He’s CDO at NiEW, a design firm based in Modena, Italy. NiEW strives everyday to spread Design Adoption within companies and organisations.

Scheduled on

 
15:20 - 15:40
15:40 - 16:00
Coffee break
 
16:00 - 16:45
Heard and Not Seen : Exploring a Transition from Graphical to Linguistic UI
Jennifer Williams
Conversational interfaces have created a new paradigm that will alter how we interact with our environment and how we design information spaces. In Europe, voice based digital assistants such as Amazon’s Alexa and Google’s Digital Home are gaining in popular use while neural networks are enabling a burgeoning of human-like chatbots. In China, chatbots are routinely used for an array of tasks and services including taking online payments.
Design Adoption: A Framework to Manage Change-by-Design
Daniele De Cia and Andrea Violante
For many years our customers asked for top-notch projects. Off-late the requirements go beyond designing services and products. Today design is recognised as an essential asset. That’s why it needs to be seeded into the organisation to become a sustainable and durable process. Nonetheless change is scary and the inception is never easy. In order to manage the change we have been crafting a mix of projects, products, courses and mentorships that seed and sustain design into the organisation to empower people, both inside (employees) and outside (customers). We call it Design Adoption.
16:55 - 17:15
 

 

About EuroIA

EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.

EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.

EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.

Välkommen in Stockholm

EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.

EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.

Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
Sweden.
+46 8 555 702 00

 

Our sponsors

The following sponsors have already committed to EuroIA 2017:


Trivago is a hotel search which empowers more than 120 million travelers every month in their search for the ideal hotel. By using trivago, you can sift through over 900,000 hotel deals, from 250+ booking sites and hotel chains at once.


FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.


User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.

Tobii Pro, being a world leader in eye tracking products and services, helps business and science professionals gain valuable insights into human behaviour. Our innovative and high-quality eye tracking solutions capture human behaviour in a natural way, ultimately affording users access to valuable, objective data about real responses to stimuli..


Rosenfeld Media: Rosenfeld Media connects people interested in designing better user experiences with the best expertise available—in the formats that make the most sense, and in ways that demonstrate the value of UX.
As UX becomes mission critical for more industries, organizations, and people, they expect to be there—as a trusted source of really helpful, really valuable expertise that helps make sense of user experience design.


Proto.io is an industry leading prototyping platform which gives designers, entrepreneurs, and developers the power to create pixel-perfect web and mobile app prototypes that look and feel just like the real thing. All without a single line of code.


Balsamiq is the maker of Mockups the rapid wireframing software that combines the simplicity of paper sketching with the power of a digital tool so that teams can focus on what's important. Balsamiq is a small and personable company that competes on usability and customer service. Balsamiq believes work should be fun, and that life is too short for bad software.


Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.


GatherContent helps to take the chaos out of producing website content. The easy to use online tool helps you to organise your website content in one place, ensuring content is in the right structure, well written and ready for the CMS. We also help you manage workflow and approval processes, ensuring that content is complete and ready on time.


Great user experiences require solid consumer insight, brilliant digital design, and sustainable business models. This is the core of the digital transformation, and where we thrive – collaborating to turn your business strategy into profitable products and services that people love.


Axure RP gives you the wireframing, prototyping and documentation tools needed to make informed design choices, persuade any skeptics, and document your design... and maybe win a few fans along the way.

Optimal Workshop is the creator of a suite of usability tools to help improve your website navigation, define information architecture, understand first-clicks, capture qualitative research, and more.

What are you waiting for? Add your company’s name to this list...

EuroIA 2017 is also on Medium, Twitter, Facebook and LinkedIn. For help, ping the co-chairs Francis, Raffaella or Angus or drop us a line at info (at) euroia.org