20 min talk
One of the recurrent problems in the study of Information Architecture and User Experience Design is that practitioners and researchers are mainly focused on individual behaviour even when they are interested in having an impact and triggering a change at organisational level.
One of the recurrent problems in the study of Information Architecture and User Experience Design is that practitioners and researchers are mainly focused on individual behaviour even when they are interested in having an impact and triggering a change at organisational level. Our talk aims to open the discussion on some methods, based on Organisation Design studies, to address hypotheses about the individual behaviour (user, customer, employee, etc.), the relations generated among individuals by organisation and the organisations themselves. When the purpose of an IA/UXD project is to enable and support a change, the researcher have to be able to understand and design how her/his solution will impact the organisational processes, routine and structure of the company s/he is working for.
Complex projects are multifaceted and only taking simultaneously into consideration both users and organisational dynamics the researcher will be able to provide effective and valuable solutions for changing and improving organisational performances. Limiting the research activity only at end user level would increase the risk that the designed solution would not be embedded in the organisation activities (through a change management process) but will only be used as a frame between the final users and the “old” way in which the organisation always worked.
We will introduce some organisational design principles and tools (e.g. STC, SNA, BPM, ABM) developed to address the complexity of modern organisations, characterised by a multilevel and networked structure (micro, meso, macro), in order to discuss how they can be adopted/adapted by IA/UXD projects characterised as complex design systems.
This talk aims to persuade IA/UXD and Organisation Design experts to increase their efforts to work together, in order to reach reciprocal advantages and expand their skill-sets.
Francesco Bolici is Associate Professor of Organisation Studies at Cassino University (Italy) and Scientific Director of OrgLab – Organisational Research Laboratory. He is PhD graduate in Management of Information Systems at Luiss Guido Carli University, Rome. Marie Curie Fellow -financed by European Commission- at the Business Department of Uppsala University (Sweden).
Visiting Scholar at the School of Information Studies, Syracuse University (NY, USA). He is Visiting and Affiliate Professor at IESEG Business School, Lille/Paris (France). He has been called as independent expert by European Commission, both as evaluator and reviewer for several European research projects and calls (FP7 and H2020).
EuroIA is the leading Information Architecture (IA) and User Experience (UX) conference for Europe.
EuroIA has travelled through Europe over the years: Brussels, Barcelona, Rome, Berlin, Paris, Prague, and most recently, in Amsterdam. In 2017 will be in Stockholm for the first time. Learn more about EuroIA.
EuroIA is organised by volunteers all around Europe, with three co-chairs, an active committee and over 35 country ambassadors. Find out who is who at EuroIA.
EuroIA goes to Stockholm, the Capital of Scandinavia, one of the most connected, environmentally friendly and creative cities in the world.
EuroIA 2017 will take place at Elite Hotel Marina Tower, situated in a historic mill on the waterfront, only a few minutes from the city centre.
Elite Hotel Marina Tower Stockholm,
Saltsjöqvarns kaj 25,
131 71 Nacka,
+46 8 555 702 00
The following sponsors have already committed to EuroIA 2017:
FatDUX: Headquartered in Copenhagen, Denmark, FatDUX creates innovative interactive products that improve the quality of people’s lives and improve their clients’ bottom line. These products include websites, intranets, software applications, and industrial interfaces. You’ll find FatDUX offices and representatives throughout Europe and the Americas.
User Intelligence: User Intelligence is a user experience design and evaluation collective based in Amsterdam, The Netherlands. Our consultants work on the design and evaluation of complex, interactive products and services, usually applications on websites, mobile phones, interactive TV, or desktops. We always keep the end-user in mind, without losing sight of the business context of our clients.
What are you waiting for? Add your company’s name to this list...